Three events that influenced BBC news online
It seems that major events were the impetus for most steps forward the BBC has taken in engagement. At yesterdays Social Media Influence conference in London, Pete Clifton, Head of Editorial...
View ArticleMeasuring influence in social media
A few weeks ago, I spoke at the Social Media Influence conference in London on a panel discussion how to measure influence in social media. It’s a tricky subject and people tend to fall int two camps:...
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Michelle Obamas $2.7Bn Influence
Image courtesy of Studio08Denver There’s been a great deal of talk this week about influence. It’s been driven (dare I say influcenced) by an article in AdAge by Matt Creamer. He takes a swipe at...
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Empire Avenue, social capital and the value for brands
Recently quite a few of the FreshNetworks team have started buying and selling each other on the internet. …It’s not as bad as it sounds! What’s happened is that Empire Avenue, a gamified approach to...
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Klout coupons for Facebook will it work?
Score! A new app for Facebook pages will take a user’s Klout score into account before giving them access to certain content. While exclusivity is great for generating publicity, could this tool risk...
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